Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Technology
Meta's New WhatsApp AI Rule Can Block Your Number
Since 2026 Meta bans generic 'ChatGPT on WhatsApp' bots and allows only purpose-specific ones. The rule, why it exists and how to use AI on WhatsApp safely.
August 14, 2026
Inteligência Artificial
A Free, Open AI Model: What It Costs to Run in Your Company
Moonshot AI released Kimi K3 free — 2.88 trillion parameters, commercial licence. The real cost: about 6,060 GB of VRAM, eight H100s, and US$ 25,000 a month.
August 14, 2026
Inteligência Artificial
How to Write a Good Prompt: the Lesson From a Film Made With AI
A well-known AI filmmaker published the full prompt for one scene. It reads like a shooting brief, not a chat message — and its five layers fit any task.
August 14, 2026
Technology
AI That Improves Itself: Inside Weco's 8-Day Experiment
Recursive self-improvement is an AI rewriting its own inner workings without human help. In 8 days, Weco's system beat two years of manual tuning.
August 14, 2026
Career
Career in decline: what to do when no opening is for you
A career in decline means less room and less income, even with record-low unemployment. Where the ladder broke and how to turn your network into income.
August 13, 2026
Artificial Intelligence
Where to start using AI in your company: 7 processes that pay off
The right question isn't which AI tool to hire — it's which process goes first. See the 7 processes, the ones that disappoint, and the three-question test.
August 13, 2026
Software
How Much Does It Cost to Develop Custom Software in 2026?
Custom software starts at R$ 2,000, priced case by case. See the five variables that shape the price, the cost most people miss, and how to trim your budget.
August 13, 2026
Marketing
How to Appear at the Top of Google Maps: the Business Profile
Reaching the local pack comes down to the right category, a complete Business Profile, consistent citations and steady reviews. The step-by-step guide.
August 12, 2026
Artificial Intelligence
Before you connect AI to your inbox: the permission scale
Meta AI now connects to Gmail and Google Calendar, and ChatGPT Voice already acts on your computer. The real question: what can it do without asking first?
August 11, 2026
Entrepreneurship
Selling to another state: what needs to be ready first
The Northeast is growing fast, and Rio Grande do Norte accounts for 48% of Brazil's fresh fruit exports. Four questions decide if that market is worth chasing.
August 11, 2026
Entrepreneurship
Where new business models come from: recombining what works
A study of 250 business models over 25 years found 55 patterns: over 90% of innovations recombine ideas from other industries. Where copying goes wrong.
August 10, 2026
Technology
The Nautilus rule: why the 70% version is the one that ships
NASA is building its first nuclear spacecraft from hardware already paid for, following the USS Nautilus rule: one impossible thing at a time.
August 10, 2026