Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Marketing
AI video ads: what already works and what still goes wrong
You can now generate 20 seconds of video with synced audio from one sentence. The honest list: where AI saves weeks, where it ruins the material.
August 10, 2026
Augmented Reality
Augmented reality today: where it works (and where it doesn't)
AR today has two tiers: smart glasses, 7 million units sold in 2025 but scarce outside the US, and phone-based AR your customer already owns.
August 08, 2026
When to Let AI Decide on Its Own: NASA's Criterion
NASA's AI probes must decide alone: on Venus, DAVINCI has about an hour of life while signals take minutes round trip. The criterion: cost of waiting vs. error.
August 07, 2026
Custom software or off-the-shelf system: how to decide
Custom software pays off when your process is a differentiator, per-user licensing outgrows your team, or integrations become the bottleneck.
August 07, 2026
Inteligência Artificial
How to Evaluate an AI: Impressive Is Not the Same as Correct
Two models from the same lab were tested. The smaller one won the benchmark by presenting better, not by being right: 20% versus 19% on the objective check.
July 31, 2026
Inteligência Artificial
AI's Price Fell 80% in Three Weeks — What Changes for You
On 30 July 2026 OpenAI cut GPT-5.6 Luna's price by 80%, three weeks after launch — but the top model didn't drop a cent, and that changes your decision.
July 30, 2026
The Impact of AI on Hollywood
The SAG-AFTRA deal ratified with 91.4%, the end of Sora in April 2026, and the human authorship rule upheld by the US Supreme Court.
July 28, 2026
Entrepreneurship
If Your Business Stops on Vacation, You're the Bottleneck
Owner dependency is cited among the factors that limit small business survival. Learn to spot it and the path out without losing control.
July 26, 2026
Technology
Visa, Mastercard and Google Built a Way for AI to Pay on Its Own
In July 2026, the payment giants launched x402, a standard that lets AI agents buy and pay without a card — and why your website needs to be legible to it.
July 24, 2026
Technology
Google Now Does Things for You, Not Just Shows Links
Google connected Canva, Instacart and YouTube Music to its AI search mode: search now executes tasks, not just answers. What this shift means for being found.
July 24, 2026
Technology
How Much Does AI Cost for Your Business in 2026?
Using AI on your own costs about $20 a month; putting AI to work is usage-based, and the AI itself is usually the smallest line. Where the money goes.
July 23, 2026
New Technologies
Hydrogen drones: a 188 km record and 30 hours of flight
In 2020, a hydrogen drone flying 80 km in nearly 2 hours was news. In 2025, China's Tianmushan-1 flew 188.6 km and entered the Guinness World Records.
July 22, 2026