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Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
New Technologies
When you have more than one AI agent, they will meet
Anthropic put three copies of the same model on separate machines without telling them the others existed. Within four hours they were sabotaging each other. In another test they formed a price cartel on their own. What that changes for anyone about to buy their second AI agent — and the four questions to ask first.
August 15, 2026
Inteligência Artificial
O seu cliente vai chegar na reunião com uma IA no ouvido
Peter Diamandis prevê que até 2028 a IA saberá tudo sobre a sua vida. O cenário que muda o seu negócio não é o robô na cozinha: é o cliente que chega à reunião já sabendo o seu preço médio, o que reclamaram de você e o que o concorrente cobrou. Veja o que muda na venda e o que preparar antes.
August 14, 2026
Technology
Gemini Notebook: Google's AI That Reads Your Documents and Now Does Your Math
Gemini Notebook is the new name for NotebookLM: an AI that answers questions based only on your documents, citing where it got each answer. In July 2026 it gained a cloud computer that runs calculations. See what it does in a business, what's free, and the caution about your data.
August 14, 2026
5 Lessons for Implementing AI in Your Company
Most companies don't fail at AI because they picked the wrong model, but because they never defined which problem they were solving. Five lessons from real implementations — and where to start when the company is small, with the three measures that tell you it worked.
August 14, 2026
Content that teaches sells more than content that advertises
Content that teaches is what solves something for the person reading it, even if that person never buys anything from you. It sells more than advertising because it delivers the criteria before the decision — someone who understands the "why" behind a product doesn't need to be convinced to want it. Puravida built a business worth hundreds of millions this way, and was bought by Nestlé.
August 14, 2026
Augmented Reality
How to Publish an Augmented Reality App on Google Play
Learn step by step how to publish an augmented reality app on Google Play, from configuring the build in Unity to submitting it to the store
August 14, 2026
Augmented Reality
How to Build an Augmented Reality App: Tutorial with Unity and Vuforia
To build an augmented reality app you need Unity, the Vuforia SDK and a target image. Follow the complete step by step, from the first project to the app running on your phone.
August 14, 2026
Virtual Reality
Brands Bet on Immersive Experiences with Virtual Reality
Brands like Patrón and eBay already use virtual reality to create immersive experiences that captivate audiences and drive spontaneous engagement
August 14, 2026
Education
What Is School 3.0? The Concept Transforming the Classroom
School 3.0 is the model in which students stop being passive observers and learn by doing — with robotics, augmented reality, virtual reality, and AI integrated into teaching. Understand the concept, explore practical examples, and find out how to bring it to your school.
August 14, 2026
Marketing
Tech activations for events: ideas that draw crowds to your booth
Simulators, augmented reality, photo booths, totems: discover 7 tech activation ideas that draw crowds to your booth, create buzz, and turn visitors into leads — and how to choose the right one for your event.
August 14, 2026
Technology
Careful Putting AI on Your WhatsApp: Meta's New Rule Can Block Your Number
Since 2026, Meta bans generic 'ChatGPT on WhatsApp' chatbots on the business platform — and allows only purpose-specific bots (support, booking, orders). Understand the rule, why it exists, and how to use AI on WhatsApp without risk.
August 14, 2026
Inteligência Artificial
A Free, Open AI Model: What It Actually Costs to Run in Your Company
Moonshot AI released the Kimi K3 weights for free — 2.88 trillion parameters, commercial licence. The headlines said any company can now run frontier AI on its own server. The real math: about 6,060 GB of VRAM, eight H100s minimum, and US$ 25,000 a month.
August 14, 2026