Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Marketing
Google Pays Sites for AI Answers: What About You?
Google is testing payments to about 100 sites whose content fuels AI answers. Why this won't pay your business, and how to get cited.
October 07, 2026
Artificial Intelligence
AI Website Builders: Strengths and Gaps
AI website builders can build and publish a page in minutes. What we saw on our own site, the real cost, and what to check before launch.
October 07, 2026
Marketing
Chrome Hearts Skips Ads: What Small Businesses Can Copy
Chrome Hearts became a luxury brand with almost no advertising. The four habits behind it, what applies to a small business, and what doesn't.
October 07, 2026
Marketing
Foreign tourists are arriving: is your business ready?
Brazil welcomed 5.2 million foreign tourists in H1, and nearly 6 in 10 speak Spanish. The checklist to make your business easy to find.
October 02, 2026
Artificial Intelligence
Same Price Per Token, 50% Pricier Task: How to Measure AI
Sonnet 5.5 costs the same per token and can end up 30% cheaper or 50% pricier per task. It depends on one setting. How to calculate before switching.
September 30, 2026
Technology
AI voice agents: how they work, what they do, and what they cost
An AI voice agent answers and calls customers with a natural voice, understands the conversation, and hands off to a human when needed. Real 2026 numbers.
September 29, 2026
Marketing
WhatsApp Business: 5 Free Settings That Help You Sell
Greeting, away message, quick replies, catalog, and labels: how to set up each one in WhatsApp Business, with ready-to-use text examples.
September 29, 2026
Digital Marketing
Have You Heard of Hyperlocalism?
Hyperlocalism means focusing marketing and sales on people just blocks from your business, using location, Google Maps and automation. How to apply it.
September 26, 2026
Technology
3D CGI or filming: when computer graphics wins
CGI is 3D computer graphics used instead of a camera — four cases where filming can't deliver, four where the camera wins, and what drives 3D costs.
September 26, 2026
Technology
Zipline: the autonomous robots saving 17,000 lives a year
Zipline delivers blood and medicine with autonomous drones, saving 17,000 lives a year across 230 million km without a single accident.
September 26, 2026
New Technologies
GLB, OBJ, FBX, or STL: Which 3D Format to Use
The file format explains almost every 3D model problem: what opens white, what loses its animation, what's too heavy for the web.
September 26, 2026
Artificial Intelligence
The 2-Hour AI School Day: What Works, What's Unproven
Alpha School says it teaches a full day in two hours and dropped the chatbot. What a Brazilian school can copy — and what's still unproven.
September 22, 2026