Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Marketing
Tech activations for events: ideas that draw crowds to your booth
Simulators, augmented reality, photo booths, totems: discover 7 tech activation ideas that draw crowds to your booth, create buzz, and turn visitors into leads — and how to choose the right one for your event.
August 14, 2026
Technology
Careful Putting AI on Your WhatsApp: Meta's New Rule Can Block Your Number
Since 2026, Meta bans generic 'ChatGPT on WhatsApp' chatbots on the business platform — and allows only purpose-specific bots (support, booking, orders). Understand the rule, why it exists, and how to use AI on WhatsApp without risk.
August 14, 2026
Inteligência Artificial
A Free, Open AI Model: What It Actually Costs to Run in Your Company
Moonshot AI released the Kimi K3 weights for free — 2.88 trillion parameters, commercial licence. The headlines said any company can now run frontier AI on its own server. The real math: about 6,060 GB of VRAM, eight H100s minimum, and US$ 25,000 a month.
August 14, 2026
Inteligência Artificial
How to Write a Good Prompt: the Lesson From a Film Made With AI
One of the world's best-known AI filmmakers published the full prompt for a scene from his film. It does not read like a chat message — it reads like a shooting brief, with character, props, location and coverage. The five layers of that request work for any task in your company.
August 14, 2026
Technology
AI That Improves Itself: What Really Happened in the 8-Day Experiment
Recursive self-improvement is when an AI system rewrites its own inner workings to become better without human assistance. Weco published the first documented case: in 8 days, the system surpassed two years of manual tuning. Here is what happened, what did not happen, and what this changes in practice.
August 14, 2026
Have You Ever Heard of Hyperlocalism?
Hyperlocalism is the strategy of focusing marketing and sales on customers within a few kilometers — or a few streets — of your business, using location data, Google Maps and automations to be found by people ready to buy today. Understand the concept and how to apply it.
August 14, 2026
Career
Career in decline: what to do when the market has openings and none of them are for you
A career in decline is a career on the wane: less room, less income. In 2026, unemployment is at its lowest level in history — and yet your career is on the decline. See where the ladder actually broke and how to turn your network of contacts into income.
August 13, 2026
New Technologies
GLB, OBJ, FBX, or STL: Which 3D Format to Use (and Why Your Model Shows Up White)
The file format explains almost every 3D model problem: what opens white, what loses its animation, and what's too heavy for the web. See which format to use for each destination and the five real causes behind a model appearing without texture.
August 13, 2026
Artificial Intelligence
Where to start using AI in your company: the 7 processes that pay off first
The right question isn't which AI tool to hire, it's which process goes first. See the 7 processes that usually deliver quick returns, the ones that seem obvious and disappoint, and the three-question test to choose your company's first AI project.
August 13, 2026
Software
How Much Does It Cost to Develop Custom Software in 2026?
Custom software starts at R$ 2,000, and the final price is quoted case by case, based on each company's needs. See the five variables that shape the price, the cost almost no one factors in, and how to trim your budget before requesting the first proposal.
August 13, 2026
Marketing
How to appear at the top of Google Maps: the Business Profile guide
How do you get to the top of the Google Maps search results? It comes down to the right category, a complete Google Business Profile, consistent citations and a steady flow of reviews. The step-by-step guide to reaching the local pack — and showing up in near me searches.
August 12, 2026
Artificial Intelligence
Before you connect AI to your inbox: the permission scale no one sets
Meta AI has started connecting to Gmail and Google Calendar, and ChatGPT Voice is already carrying out tasks on the computer. The question is no longer whether the AI gets it right, but what it can do without asking first — and there's a simple scale to answer that before you grant access.
August 11, 2026