Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Artificial Intelligence
The AI bill is going up: servers 15% pricier in 2027
Nvidia told its biggest customers that AI servers will cost over 15% more in 2027, because of memory. What that changes for companies that bought AI on price.
August 25, 2026
Artificial Intelligence
OpenAI in Brazil: what changes for your business (and what doesn't)
OpenAI opened an office in São Paulo and Brazil sends 215 million messages a day to ChatGPT. What actually changes for a company there — and why leading in usage is not leading.
August 24, 2026
Technology
3D CGI or filming: when computer graphics wins
CGI is 3D computer graphics used instead of a camera. The four cases where filming cannot deliver, the four where the camera wins, and what drives the cost of a 3D piece.
August 24, 2026
Marketing
Your customer does not want to trust you, they want to check
Customer trust stopped coming from promises and now comes from proof. What changed, the four kinds of proof that work, and how to build yours this week.
August 24, 2026
Technology
Digital whiteboards for schools: what to check before buying
Digital whiteboards for schools: how to size the panel to the depth of the room, mounting height, what to check on the spec sheet and the cost that is not in the panel price.
August 22, 2026
Technology
When your company's system goes down: the plan that's missing
On 17 August 2026 GitHub was down for 7h47 because of a capacity failure. What to do when the system your company depends on goes down — and what to prepare first.
August 22, 2026
Artificial Intelligence
An anonymous, free AI model beat the paid ones at coding — what this means for your business
Ox Alpha showed up with no declared owner, costs nothing, and scored 80% on a code test, versus 65% for Claude and 52% for GPT-5.6. You can even guess who's behind it from its technical fingerprint — and there's a serious warning for anyone thinking of using it with customer data.
August 21, 2026
Marketing
From 20 to 161 Google clicks in two months: what worked and what didn't
Our site's impressions went from 1,884 to 12,268 and clicks from 20 to 161, without a single cent spent on ads. The story of what we did, with the numbers from Search Console — including the mistake that became obvious: all that traffic yielded a single contact.
August 21, 2026
Augmented Reality
Augmented reality on your customer's phone, not yours: what to do when your audience has a basic device
AR gets approved on a recent device, in good light, and reaches someone with an entry-level phone in a kitchen at night. The four real causes of "I can't see it," why the target image solves most of them, and the plan B that almost no one delivers.
August 21, 2026
New Technologies
The first individualized cancer vaccine passed Phase 3 — what the result says and what it doesn't say
Merck and Moderna announced that the vaccine custom-made for each patient met the primary endpoint in 1,137 people with resected melanoma. It's the first time an individualized neoantigen therapy and an mRNA cancer therapy have passed Phase 3 — and there are important limits to what was measured.
August 21, 2026
New Technologies
AI hit a wall — the pole, not the chip: why the bottleneck is now power, not silicon
Texas has a queue of over 438,000 megawatts waiting to connect to the grid, 90% of it from data centers, and the average wait in the United States runs to five years. The real numbers behind AI's power bottleneck — and three consequences for anyone who just uses the technology.
August 20, 2026
Virtual Reality
How much does a virtual reality experience cost for businesses — and when it isn't worth it
The price of a VR project varies by a factor of ten, and the deciding factor isn't the technology: it's how many people will use it. The six items that make up the budget, the three experience tiers, and the PwC figure that shows the point at which VR training pays for itself.
August 20, 2026