Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.


Entrepreneurship
Beware of Success: The Trap of Getting Too Good at What Works
The greatest risk isn't failing — it's succeeding so much you stop reinventing yourself. The trap Rony Meisler describes, with James March's research.
July 13, 2026

Marketing
Marketing People Want to Watch: The Cimed and Toguro Lesson
Cimed hired an influencer as an executive and turned medicine into entertainment — proof that marketing people want to watch outsells the ad that interrupts.
July 13, 2026

Entrepreneurship
The cost of indecision: not deciding is the most expensive call
The decisions that cost most aren't the wrong ones — they're the ones you delay. The invisible cost of indecision, and how to escape analysis paralysis.
July 13, 2026

Technology
How to build an app with vibe coding: steps and limits
Vibe coding means describing the app in plain language and letting AI write the code. The steps, the best tools for 2026, and where the shortcut costs you.
July 13, 2026

Entrepreneurship
Survivorship bias: deciding by looking at only half the data
Survivorship bias makes you learn only from those who succeeded, ignoring failures. See Abraham Wald's warplane story and decide with the whole picture in view.
July 13, 2026

Artificial Intelligence
The Doorman Fallacy: Replacing Everything with AI Can Cost You
A concept by Rony Meisler every business should know before cutting costs or replacing people with AI: the difference between surface value and real value.
July 12, 2026

Artificial Intelligence
The AI That Hunts for Cures Hidden in Drugs We Already Have
Doctor David Fajgenbaum nearly died five times — and saved himself with a drug that already existed. Now he uses AI to find new uses for approved medicines.
July 12, 2026

Artificial Intelligence
AI Is Already Designing Drugs: The $180M Bet on Reversing Aging
Retro Biosciences, backed by Sam Altman, used an OpenAI AI model to redesign cellular rejuvenation proteins — 50× more potent and already in human trials
July 12, 2026

Artificial Intelligence
AI is already designing drugs: the $180M bet on reversing aging
Artificial intelligence and biotechnology join forces to reverse aging: discover the $180 million bet that could extend healthy life by 10 years
July 12, 2026

Entrepreneurship
Innovation Isn't the Product — It's the Business Model
Rony Meisler's (Reserva) lesson on business models: the 4 questions every business must answer, and how Wine became the world's largest wine club.
July 12, 2026

Will Artificial Intelligence Solve All of Humanity's Problems?
Artificial intelligence can solve all of humanity's problems? Discover why the exponential rise of AI is turning the impossible into reality
October 04, 2025

The Great Career Inversion
5 counterintuitive truths about career security that most people have backwards — from student debt to why taking risks is the new safety net
September 19, 2025

