Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Entrepreneurship
Selling to another state: what needs to be ready before you chase a distant market
The Northeast is growing above the national average this harvest, and Rio Grande do Norte accounts for 48% of Brazil's fresh fruit exports. Before chasing that market, four questions decide whether the opportunity is real — and three things change in weight when the sale happens without a visit.
August 11, 2026
Entrepreneurship
Where the new business model comes from: recombining what already works elsewhere
A study of 250 business models over 25 years found 55 patterns — and concluded that more than 90% of innovations are recombinations of ideas from other industries. The three-step method to find the pattern that fits your business, and where the copy goes wrong.
August 10, 2026
Technology
The Nautilus rule: why the 70% version is the one that ships
NASA is assembling its first nuclear spacecraft from hardware already paid for and sitting in a warehouse, following the USS Nautilus rule: one impossible thing at a time. Two management calls that fit any company — and one part of the system where they don't hold.
August 10, 2026
Marketing
AI video ads: what already works and what still goes wrong
You can now generate 20 seconds of video with synchronised audio from a single sentence. After months of producing with AI, here is the honest list: where it saves weeks, where it still ruins the material, and what should never be synthetic.
August 10, 2026
Augmented Reality
Augmented reality today: where it actually works (and where it doesn't yet)
Augmented reality today has two floors: the glasses, 7 million units sold in 2025 but barely available outside the US, and the AR that runs on the phone your customer already owns. Where it delivers results now, and the three questions that decide whether to invest.
August 08, 2026
When to Let AI Decide on Its Own: NASA's Criterion
NASA is embedding AI in probes that must decide without consulting Earth: on Venus, DAVINCI will have about an hour of life while the signal takes minutes to travel round trip. The criterion that defines what the machine decides on its own is the comparison between the cost of waiting and the cost of getting it wrong — and it applies equally inside any company.
August 07, 2026
Custom software or off-the-shelf system: how to decide
Custom software is a system built to measure for your company's process, rather than a ready-made product that you adapt to. It pays off when the process is your differentiator, when per-user licensing grows faster than your team, or when integrating what you already use has become the bottleneck — and it doesn't pay off when the process still changes every week.
August 07, 2026
Inteligência Artificial
How to Evaluate an AI: the One That Impresses Is Not the One That Gets It Right
Two models from the same lab were tested this week. The smaller one won the work benchmark — by presenting better, not by being more correct: the objective check came in at 20% versus 19%. And it scores negative on knowledge, getting more wrong than right. What that teaches about choosing AI for your company.
July 31, 2026
Inteligência Artificial
The Price of AI Fell 80% in Three Weeks — and What That Changes in Your Company
On 30 July 2026 OpenAI cut the price of GPT-5.6 Luna by 80%, three weeks after launch. But the top model did not drop a cent — and that difference is what changes your company's decision.
July 30, 2026
The Impact of AI on Hollywood
The SAG-AFTRA deal ratified with 91.4%, the end of Sora in April 2026, and the human authorship rule upheld by the US Supreme Court. What three years of AI actually changed in film — and what it means for your company's video.
July 28, 2026
Entrepreneurship
If Your Business Stops When You Take a Vacation, the Bottleneck Is You
Owner dependency is cited among the factors that limit small business survival. See how to tell whether your business depends too much on you, and the practical path out — without losing control.
July 26, 2026
Technology
Visa, Mastercard and Google Built a Way for AI to Pay on Its Own. What Changes for Your Business?
In July 2026, the payment giants launched x402: a standard that lets AI agents buy and pay without typing a card. Understand what it is, why it's still early — and why your website needs to be legible to a machine that buys.
July 24, 2026