Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Management
Too Many Layers in a Company: What Uber Cut
Uber laid off 3,300 people, cut 20% of managers, and half its one- or two-person teams. The test to measure your business's layers.
September 07, 2026
Digital Marketing
High Impressions, Low Clicks: Our Real Case Study
One of our pages ranks 2.9 with a 0.7% CTR: 4,420 impressions and 13 clicks in 28 days. What the numbers teach us.
September 06, 2026
New Technologies
An Old Website Became a Wall of 18,000 AI Messages
Agents posted 18,000 times on a 2001 German wiki using a read request. No one noticed for three months — outsiders found it.
September 06, 2026
New Technologies
Split Payment Delayed: What Changes for Your Business in 2027
Split payment won't launch in January 2027 — no new date yet. But CBS still replaces PIS and Cofins then, and your systems must be ready.
September 05, 2026
Education
AI in Schools: New York Banned It, Brazil Made Rules
New York suspended generative AI through 8th grade and Los Angeles blocked it on district devices. In Brazil, the CNE approved rules by risk level.
September 05, 2026
Artificial Intelligence
The Price of AI: The Discount You Pay With Your Data
Three models in three days. Meta cuts prices by over 90% if it can train on your data, and Anthropic slashes caching costs by 75%.
September 05, 2026
Artificial Intelligence
GPT-6 Astra: What Really Changes for Your Business
OpenAI launched GPT-6 on September 3. The same benchmark scored 62.7% and 99.9% depending on the harness, and token price rose 2.5x.
September 04, 2026
New Technologies
Training AI on copyrighted work is fair use, says the DOJ
The DOJ backed OpenAI on 1 September. But the filing is not binding and covers training only — not how the data was acquired, nor what the models output.
September 03, 2026
Entrepreneurship
Jobs are not vanishing — the advantage is moving
The WEF projects +78 million jobs by 2030 and 91% of firms did not cut. Yet young workers in exposed roles sit 19% below. Both are true.
September 02, 2026
Marketing
ChatGPT is officially a search engine — and it sells ads
On 31 August the EU classified ChatGPT as a search engine and OpenAI announced $1bn in ads. What that changes for your website.
August 31, 2026
Artificial Intelligence
Nvidia and Hugging Face: what changes for open AI
Nvidia agreed to buy Hugging Face for $12.9bn — and has not signed. What your company should check before the deal closes.
August 31, 2026
Marketing
Student recruitment: what families actually search for
We measured 1,310 real school searches on Google. Families look for neighbourhood and price — and the school is not who answers.
August 31, 2026