Blog
Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Technology
Google Started Doing Things for You — Not Just Showing Links. What Changes for Your Business?
Google connected Canva, Instacart and YouTube Music to its AI search mode: search now executes tasks, not just answers. Understand the deeper shift — from "finding links" to "solving inside search" — and what it means for being found.
July 24, 2026
Technology
How Much Does AI Cost for Your Business in 2026 (and Why 'Unlimited for $20' Is a Myth)
Using AI on your own costs around $20 a month; putting AI to work in the business is usage-based billing, and the spend on the AI itself is usually small. See where the money really goes, what's a myth, and when it's worth it.
July 23, 2026
Technology
ChatGPT Sites: what it is and does it replace your website?
ChatGPT Sites is OpenAI's website builder, in public beta since July 9, 2026: you describe the page in chat and the AI generates, hosts, and publishes it. See what it does well, its documented limitations, and when it is not a replacement for a company's website.
July 22, 2026
New Technologies
Hydrogen drones: from 2-hour endurance to a 188 km record and 30 hours of flight
In 2020, a hydrogen drone flying 80 km in nearly 2 hours was news. In November 2025, the Chinese Tianmushan-1 flew 188.6 km in over 4 hours and entered the Guinness World Records, while another model stayed airborne for 30 hours. See how fuel cells have extended drone endurance.
July 22, 2026
Fintechs
The End of Card Readers? How the Smartphone Became a Payment Terminal in Brazil
The NFC-enabled smartphone already works as a payment terminal: in Q1 2026, tap on phone processed R$ 27.1 billion in Brazil, a 114.6% increase year-over-year. Learn how the technology works, what has changed since 2020, and when a traditional card reader is still worth it.
July 22, 2026
Technology
Your AI will spend money without you: autonomous agents have arrived in commerce
AI agents with their own wallets already research, negotiate and buy without human intervention — using programmable payments, stablecoins and protocols like x402. Understand the agentic commerce race, the numbers behind it, and what your business must do to be found (and chosen) by machines.
July 21, 2026
Technology
3D Viewer for Windows 11 and 10: the free replacement
Microsoft discontinued 3D Viewer and removed it from the store in July 2026 — anyone who needs to open a GLB, OBJ or FBX file on Windows 11 or Windows 10 lost the default option. The solution: a free 3D viewer that opens models with textures and animations, no professional software required.
July 21, 2026
Technology
Virtual and Augmented Reality Experiences: What You Can Already Create Today
Immersive virtual tours, 3D products placed inside the customer's home, models walking off the screen, VR training, a lesson where your heart races over the book: discover what is already being created with virtual and augmented reality — much of it without installing any app — and what separates a high-quality experience from a half-baked solution.
July 20, 2026
Technology
Science fiction is a self-fulfilling prophecy: the stories we tell become technology
The flip phone was born from Star Trek's communicator, the iPad from the Enterprise's tablet — and today's AIs learn behavior from the fiction we write about them. Why stories work as blueprints of the future, and what that means for your company's narrative.
July 20, 2026
Technology
How Much Does It Cost to Build an Augmented Reality App? (And When You Don't Even Need One)
The cost of an augmented reality app ranges from a few thousand reais (WebAR, no app required) to six-figure native projects. See what defines the price, when a native app is worth it, and when browser-based AR delivers the same impact for much less.
July 19, 2026
Technology
AI chatbot for business: what it is, how much it costs and is it worth it?
An AI chatbot serves customers 24/7 on your website and WhatsApp, generates 20-35% more leads and costs a fraction of human support. See what it does, what it really costs, where it pays off most and what to check before signing up.
July 17, 2026
Marketing
AEO: how to get ChatGPT and AIs to recommend your business
More and more people ask ChatGPT instead of searching Google. AEO means preparing your site to be the answer AIs recommend. See what it is, why it became urgent in 2026, and how to start — with real data.
July 16, 2026