Before I share what I have to say, a quick question: these days, do you manage your Facebook, Instagram, and YouTube ads in-house, with your own team? Or do you leave it in the hands of an agency?
And when I say “manage”, I mean creating, monitoring, and adjusting creatives and campaigns when they are not performing well.
There are many factors to analyze when we talk about profitable ads, such as:
— Target audience segmentation;
— The copy (or persuasive text);
— The creatives;
— And even what happens after people click on your ad.
However… there is a (nearly) hidden factor that goes unnoticed by many professionals and agencies. This factor is, in my opinion, the most important one.
It has the power to transform an ad that only brings losses into a true client-capturing machine that generates recurring revenue… I am talking about the OFFER.
And when I say “offer”, I am not just talking about the product or service you provide… I am talking about the way you “package” it.
It is in the offer that you confirm whether people see value in what you are delivering.
Are you sure you are giving them an irresistible offer? Something so valuable that the price you charge seems negligible?
If you believe you are not, here are some quick tips that can enhance your offer and make your ad immediately more profitable:
— Extend your free trial period (if you offer one. Example: “7 days free”);
— Strengthen your guarantee (and if you do not offer one, start now. Example: “Use it for 15 days and, if you are not satisfied, we will refund your money”);
— Offer exclusive bonuses to the first buyers (t-shirts, free lessons, a small chocolate bar in the product box);
— Make sure the way you communicate is completely different from your competitors (Being different is the most important attribute when it comes to marketing — this concept is called “positioning”).
I am confident this will already take your ads to the next level. However, these are just a few of the many ways to attract even more clients and generate more sales with digital marketing.
At the 2-day in-person immersion Marketing Management for Executives and Business Owners“, my partner Matheus Bellini and I will cover not only all the other ways to create an irresistible offer, but we will also teach:
— Strategies to build sales funnels that practically sell themselves (marketing automation);
— How to map the Buying Journey of each type of customer you have, so you know exactly what to sell them and when;
— Online sales tactics that are simple yet capable of multiplying your results;
— Persona definition, so you know the right way to communicate with your customer and consequently sell more;
— Scalability, so your business is always selling consistently with the least effort possible.
And of course, everything you need to know to create profitable ads with Facebook Ads, Instagram, Google, SEO, Content Marketing and much more…
It will be 2 intensive days here in São Paulo, for a small group of business owners and executives seeking significant and fast results.
And to reward those who trust StartSe’s work… there is still time to secure your spot with an exclusive discount of 1,500.00 reais.
Visit this link to see all the details.
Come prepared, as these will be 2 intensive days of paid traffic mentoring!
>>> I want my spot at Marketing Management for Business Owners and Executives