Do you know why some companies around the world pay up to 4.5 million reais to a single employee per year?
For survival.
With no other options, traditional companies depend on a specific type of professional to attract clients, increase operational efficiency, and gain market competitiveness.
The speed at which the world has been changing has forced established companies to adapt to the digital era. As a result, businesses that were consolidated as recently as the last decade are now being compelled to undergo a definitive digital transformation if they want to remain relevant.
The truth is that we are at a moment when all companies know — or should know — that digital transformation is a necessary and irreversible reality.
If you do nothing, the market will pressure you, and only two choices will remain: adapt urgently, or be pushed out by your competitors.
The challenge, however, is that adapting is not necessarily the easiest path. Beyond a technological restructuring, the company must also ensure that its culture aligns with new market trends without losing its identity in the process.
It is essential that someone with a strategic vision oversees this transition, optimizing efforts and minimizing the impact that converting analog businesses to digital can have on the organization.
From the demand for this expertise emerged the first CDOs (Chief Digital Officers) — professionals who drive company growth through strategic digitalization.
Currently, the supply of this type of professional in the market does not meet the demand from companies that depend on digital transformation. This scarcity makes these professionals even more expensive and less accessible.
According to a survey by global consulting and management firm Egon Zehnder, in Brazil a CDO can earn between 700,000 reais and 1.5 million reais per year. Globally, compensation ranges between 600,000 reais and 4.5 million reais.
So, if your company has not yet gone digital, you need a key player to drive that transformation. But given these figures, are the fees for such a professional compatible with your company's reality?
Fortunately, you are not cornered. There is a way out…
CDO is a C-Level category that emerged in the market between 5 and 10 years ago. Today, these executives can enjoy substantial compensation, thanks to the practice of lifelong learning.
If you are unfamiliar with the term, it refers to the concept championed by StartSe as the continuous pursuit of knowledge. Lifelong learning can be defined as learning that is pursued throughout one's entire life. It is flexible, diverse, and available at different times and in different places.
We believe that the more a person learns and develops over the course of their life, the more resilient they become in adjusting to the changes arising from the New Economy.
Following this path is the best way to reduce any cost within your company. When you can, hire. When you cannot, learn.
With that said, and maintaining our commitment to preparing entrepreneurs for the new economy, StartSe will host Brazil's first immersion program focused on digital transformation.
On February 5th and 6th, we will bring together 30 executives and entrepreneurs in a room for two full days, with the goal of giving you the opportunity to learn directly from two of Brazil's best Chief Digital Officers the best practices for driving a true digital transformation in your business.
Your instructors will be Antonio Salvador, former Director of Grupo Pão de Açúcar, and Daniel Castello, Endeavor Mentor.
Spots are extremely limited — and know that continuous learning is the only way to avoid becoming obsolete.
To view the full program, access the link below:
By clicking that button, you will be directed to the official Immersion page.