In recent years the world has changed at a pace never seen before. And all indications are that the transformation process will accelerate even further in the years ahead.
And who is at the center of all this? The human being. As a customer, they demand new products, better services, and quality support. And as a professional, they require respect, new challenges, and live in a constant search for purpose.
In this new landscape, the need arises for a higher standard of People Management within companies. The role of HR has never been more important than it is now.
The old people management processes no longer work. Benefits, good salaries, and bonuses no longer guarantee the retention of top talent. Degrees are increasingly less important in the hiring process. It is a completely new scenario.
The primary role of the new HR Manager is to ensure that people have the best possible environment to deliver their best results. And that involves:
— More context and less control: the more people understand the company's objectives and are aligned with them, the less they need to be controlled. And that generates greater efficiency. Netflix is an incredible case study in context-driven management.
— Freedom with responsibility: Free people produce more and are more creative, but not every professional adapts to this model. The new HR Manager must create the conditions for all people to explore their full potential. Whether in the office, at home… in a tie or sandals.
— Leave great people alone: Exceptionally talented individuals are capable of producing extraordinary results. It is important to give each person the freedom to find their own path to the goal.
— Hard Skills vs. Soft Skills: Most companies hire for technical skills and fire for behavioral issues. It is the HR Manager's role to bring this balance into better equilibrium.
— Talent Retention: The average tenure of an employee at the world's most innovative companies is less than 2 years. Either you align people through purpose or they will seek it somewhere else.
HR has always been an important department within companies. But now, with the shift in people's behavior, the introduction of new technologies, and the creation of new professions, its role becomes even more relevant.
For this reason, practicing Innovative Management in HR is essential.
Better results will be achieved the moment different things are done.
StartSe created the course Gestão Inovadora para RHs with the goal of offering practical tools to accelerate this transformation within HR departments, which will consequently bring positive results to the entire company.
