News released last week shook the Retail ecosystem: Facebook announced its new Live Commerce tool.
Proving – once again – that the Chinese retail strategy has been increasingly promising in the West.
Mark Zuckerberg is bringing to Facebook something that China and its companies validated years ago (and several billion dollars in revenue) earlier.
But the past is the past. Let's get straight to what matters:
HOW DOES THIS DIRECTLY IMPACT YOUR BUSINESS?
Live product selling has been gaining prominence over the past few years, emerging as a trend for Brazil in 2021.
Its key differentiators are: product presentation, humanized selling, and integrated payment within the live stream.
But what makes this online sales format so special?
It all started in 2016 in China, when the live shopping format first emerged.
According to In Hsieh, CEO of Chinnovation, by 2019 “the method already accounted for 10% of China's online retail (generating US$ 63 billion in revenue). In other words, if Chinese live commerce were a country, it would be five times larger than the entire Brazilian e-commerce market.”
The major global leap came in 2020, when the market used the strategy to overcome the retail downturn.
That same year, live commerce generated worldwide revenue of 170 billion dollars, according to projections from iResearch.
The sales strategy has been delivering exponential results for those who use it.
The Alibaba Taobao Live platform generated approximately US$ 740 million in product sales in a single day during a live commerce event.
It comes as no surprise that the market caught the attention of other players around the world, including in Brazil. Here, brands are already making strong bets on live commerce.
B2W — owner of Submarino, Shoptime, and Americanas.com — partnered with a social commerce company to boost the format across its brands.
The most recent adopter of live commerce is Facebook.
The group will launch Facebook Shops, a new tool for businesses to showcase their products online.
This is simply great news for your business. Because Facebook is perhaps the most invested in making this tool accessible and easy to use for any company on the platform.
Proving, once again, that China is one step ahead of the rest of the world in Retail, and we still have much to learn from them.
If you fail to understand these methods and the major trends that are emerging and dominating the entire world, you will fall years behind in this increasingly fast-paced race.
When we launched our executive Retail program, we sought out methodologies, tools, and experiences that were being created and executed in China — not in the West.
And now, months later, we see the West scrambling to catch up, trying to replicate strategies that have already proven successful there.
In the E-commerce Revolution program, you can learn now, directly from those who created and refined these strategies — before any Western company started doing it to avoid losing market share.
You can learn online, live, directly from experts with years of experience in these models, benefiting from their lessons learned and proven successes.
While most companies see this as a “novelty,” you will see it as a competitive — and perhaps essential — advantage for your business.
If you were waiting for this wave to “go mainstream” in the West, you have no more excuses. And you may already be somewhat behind your faster-moving competitors.
What else are you waiting for to sell online the right way?
If you are determined to learn everything about e-commerce and apply Chinese strategies in your company so as not to fall behind in 2021, we have an invitation for you.
We want to offer you one of the last 10 spots in our International Retail Certification, the E-commerce Revolution.
A 100% online live program launching next week, on June 2nd. It comprises 5 live online modules designed to teach you the Chinese model that global companies are using to achieve exponential results.
To accept our invitation and join the next cohort of business owners who will gain access to the most disruptive strategies in New Retail, simply click the button below and secure your spot.
THERE IS A SPECIAL DISCOUNT OF R$ 1,815 WAITING FOR YOU — IF YOU ACT FAST.
I WANT TO APPLY THE RETAIL MODEL
Source: StartSe