Using Virtual Reality in an innovative and intelligent way can be an excellent marketing strategy. Depending on the action taken by the brand, it ends up generating spontaneous and viral publicity among internet users.
Understanding this new reality, many brands have already embraced VR and created truly immersive experiences for their audiences. Check out some famous case studies and their impact on the market:
Patrón: one of the brands that used Virtual Reality was Patrón. The company offers tequilas to the market and is well known in the segment. In May 2018, the brand held an event in Los Angeles, United States, where guests were able to use VR to take a tour of the company's farm located in Mexico, where Patrón tequila is distilled. The experience delighted users and sparked spontaneous excitement at the event and across social media.
eBay: another brand that used VR was eBay. The e-commerce giant created an entire department store through Virtual Reality. Users can put on the headset and visit the environment, customizing the products displayed according to their area of interest.
To navigate the store and browse products, the user simply needs to move their eyes. At the end, they select the desired items and those products are added directly to their eBay cart.
Hermes Pardini: VR has also made its way into the healthcare sector. Hermes Pardini brought Virtual Reality to the dreaded vaccination room. While the nurse prepares the vaccine, children are taken into a fully immersive and playful environment, so they do not suffer from the needle application.
The initiative produced excellent results, entertaining children through VR, and went on to become an award-winning case study in Brazil that was widely shared across different social media platforms.
What other sectors have already used Virtual Reality?
In addition to all the case studies already mentioned, VR has also been adopted by many other Brazilian companies from a wide range of industries in the domestic market. These include the real estate sector, vehicle dealerships, construction companies, the education sector, gaming, food brands, and much more.