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What Should Be the Main Tool of Your Marketing?

June 10, 2020 · Josué Gomes

What Should Be the Main Tool of Your Marketing?

Social media, Google Adwords, marketplaces, affiliate programs… all of these channels can be extremely profitable for you and your business.

But in my opinion, there is one that is by far the best — or at least one of the best.

This particular channel (and I'll reveal it in just a moment) is still underestimated and underutilized by many companies — which is a shame, because they could be generating at least twice as much revenue.

I say this because this channel is the only one that allows you to:

— Sell daily at extremely low fixed costs;

— Educate and deliver value to your customers in both the short and long term;

— Build rapport (trust) with your audience;

— Establish authority in your field;

— Create exclusive promotions for your prospects and most loyal customers (which generates that "sense of exclusivity" for your clients);

— Drive repeat business (getting the same customer to buy from you multiple times).

Do you already know what I'm talking about?

If you answered "email marketing"… you're absolutely right.

This tool is one of the most powerful assets we have here at StartSe.

It was also one of the most powerful assets at several other major companies where I worked, such as Magazine Luiza, Chilli Beans, and HubFintech.

It works for absolutely any type of business, regardless of the market you operate in.

But I don't want you to take my word for it — I want you to trust what the numbers say. Take a look at the image below, taken from our Google Analytics:



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This image shows how much revenue we generated from just a few weekly email blasts, over the course of two weeks.

You can also see that email ranks in our Top 3 most relevant channels for revenue. And that's not even counting the value our sends generate for our newsletter subscribers:



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All of that value translates directly into increased trust. And the more people trust you or your brand, the more you sell. Would you agree?

Now, the real problem is: very few players in the market actually know how to use email marketing to sell.

And a large portion of those who think they know could be selling far more, if they knew the right way to work with this tool.

Are you currently satisfied with your business's revenue from email marketing? Or do you believe you could be selling much more?

If you think there's still a lot of room for improvement… you'll probably like what we have in store for our next cohort of Marketing Management for Business Owners and Executives
.



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We will show you exactly how our email strategy works, step by step. You will leave equipped to:

— Create emails that sell and deliver value at the same time;

— Build your own strategy tailored to your business;

— Grow your contact list the right way;

— Get people to buy from you more than once.

And, of course, much more… After all, email marketing is just one of the many pillars covered in the immersion, alongside others such as:

— Sales Funnels;

— The Customer Journey;

— Defining your ideal persona;

— Understanding the key aspects of building your internal team or managing agencies;

— How to manage Facebook Ads, Google Ads, Instagram Ads, SEO, Content Marketing, Influencers, etc;

— Online Sales Strategies;

— Generating scalability and exponential growth in your business profits.

So, if you are interested in joining the first cohort of the year, simply click the link below and check seat availability.


>> I Want to Reserve My Spot at the Immersion <<

The immersion will take place on January 23rd and 24th, at Hotel Pullman Vila Olímpia in São Paulo, where we will gather for 2 days of highly practical knowledge. The goal is for you to leave there ready to apply everything to your business as quickly as possible.

Since demand at the last immersion was higher than expected, this time we will open spots for only 100 business owners and executives.

This way, we can ensure that everyone receives the highest level of attention and leaves fully satisfied with the content.

So, if you are interested in learning the topics we listed here, simply click the link below and check seat availability.


>> I Want to Sign Up!