It's simple:
If you are a business owner, you have probably already gone through (or are still going through) one of the two problems below:
— You feel frustrated because your employees don't seem as engaged with the company as you are;
— You feel stressed because, while most people work from 9am to 6pm (not a minute more), you think about the company's results and challenges practically 24 hours a day;
Deep down, you know what they think, don't you? I have no obligation to kill myself for a business that isn't even mine. It's hard to read that, but it's true…
Wouldn't it be great if you had a team that shares not only the same passion you have for the company, but also works hard to solve its challenges, regardless of the time or day of the week?
Imagine how much more peaceful your life would be and how much better results your business would achieve if your team were made up of more people with that same mindset you have toward your business…
Although this may seem somewhat utopian at first, this is already the reality of companies such as XP Investimentos, Ambev, Goldman Sachs, and even us at StartSe.
How did they achieve this? Through a well-structured Partnership System. One that can be implemented in any type of business — regardless of company size or market niche.
This system — which was one of the key drivers behind StartSe's 25x revenue growth in 4 years — causes your employees, just like ours, to:
— Lead with energy and self-confidence;
— Take initiative and seek out responsibilities on their own;
— Demand a high standard of quality from themselves;
— Have little fear of failure and take calculated risks;
— Always learn from feedback;
— Be pragmatic when facing problems.
All while sharing the same concern you have for your company.
Of course, when reading this, many business owners wonder whether all of this is actually applicable to their business — which is understandable, given that this type of information is still not widely discussed in Brazil.
In fact, there are several business owners, such as Nivio Sanches, who are familiar with the Partnership model but, due to a lack of closer guidance, gave up on the practice after failing during implementation:
“I was already familiar with virtually all the topics in theoretical terms. But I failed to implement all of them. I spent money on consulting to implement PLR, days implementing OKR and partnership. All with little impact. By listening to the instructors' experience, I found answers to several bottlenecks I had encountered in previous attempts.” — Nivio Sanches
However, it is important to note that this partnership model is not a "test": it is a system that has already been proven and recommended by numerous well-established companies for years.
And this model is taught step by step in our executive education program called Sociedade e Cultura For Business.
“The event sparked a sense of unease, a provocation to think differently. I am certain that we are entering a new era at the company where I work.” — Raquel Pereira
“A high-level, very useful and practical course. It would have taken me months to learn what I learned in 2 days. Brilliant and tremendously necessary for anyone who wants to build a business with a high probability of success.” — Elvizio
“The content and dynamics of the course were excellent. Likewise, the instructors' knowledge and accessibility were also standout features. Add to all of this the fact that the content can be applied to companies with relative ease, and the materials provided were also very comprehensive.” — Marcos Vilela
Why does this System work so well for any type of business? Simply because when we increase the number of partners, we also increase the number of owners.
This means we have more people engaged and pursuing the same goals and purposes for the good of the company.
As a result, growth (both short- and long-term) becomes the only possible path. It is a model that makes failure far more difficult than success.
But obviously, it is not simply a matter of promoting your employees to partners: there is a management and culture model that must be followed for this system to work for you.
Once implemented, it won't take long before you start seeing results.
Goals you thought would only be achievable in years will likely be reached in far less time.
This is the power of a solid management model
If you want to learn how to apply this in your company, we would like to invite you to take part in Sociedade e Cultura for Business.
The idea is that, by the end of the two-day immersion, you leave with a structured plan and all the tools needed to implement these techniques in your company the very next day.
If you are interested in joining the next cohort of Sociedade e Cultura For Business, simply access the link below to view all the details of our executive education program.
