“I spend a lot on my campaigns and marketing agency, but the results are nowhere near what I would like.”
This is perhaps the most common pain point that business owners and executives express when speaking with the StartSe marketing team.
The core issue is this: advertising and acquiring customers through digital platforms such as Facebook and Instagram is becoming increasingly expensive.
You end up investing more in the platform, reaching hundreds of thousands of people, yet the results keep shrinking. Or worse: you risk ending up in the red…
Perhaps the real bottleneck is not the social media channels your company is on, let alone the marketing team or agency you work with.
The real problem may lie in the way you manage your marketing agency or team. And this can be observed at various stages of the process — take a look:
Are you able to approve or reject the creatives and communications produced by your marketing team — not based on personal taste, but on a solid understanding of what actually works (and what does not) online?
Is your agency's media plan truly comprehensive and aligned with your goals, or does it look more like a spending spreadsheet?
Are they truly extracting the full potential of digital tools to expand your business reach and lower your customer acquisition costs?
Is the messaging in your ads, sales pages, videos, etc., crafted and structured with the same level of care as the visuals and creatives in your campaigns?
Do you use email marketing as a strategic revenue-generating tool, or merely as a follow-up channel for existing customers?
Does your ad copy speak about you and your company, or about your customers' pain points and desires?
Does your agency have a deep understanding of your product and your company's sales funnel?
And perhaps the most important question of all:
Does your marketing team or agency lose sleep alongside you when your company's revenue drops?
All of these issues may seem difficult to resolve. But every one of them will be addressed in depth in March, right here in São Paulo.
And not just you — many executives, business owners, and managers will be in the same position as you.
All learning the best practices and strategies to make the management of their marketing teams or agencies more effective. Seeing in practice:
— How to hire professionals in digital marketing and online sales for your company — understanding whether you need a performance agency and what the rationale is for working correctly with these firms;
— How to build a powerful sales funnel designed to attract, engage, and retain your ideal customers;
— The fundamentals behind creating content and ads across various campaign types, including which images to use, how to improve click-through rates, and how to write copy (persuasive text) that truly delivers results;
— How to structure your dashboards and reports for real-time performance tracking, so you have greater control over your investments and avoid overspending your advertising budget;
— How to launch a campaign in testing phase to increase your profit — in the safest and most effective way possible;
— Our StartSe day-to-day methodology, which can help you achieve consistently positive results across all your campaigns.
All of this across 2 days of immersive training at
Marketing Management for Business Owners and Executives
.