One of my sports idols, who not long ago became someone close to me, once said: “always work to win gold. Even if you don't, you will have gone further than you ever imagined“.
This captures the essence of “moonshot“. Aim for the moon, and even if you don't get there, you will have gone so high that the attempt will already have been well worth it.
This thesis is what guides the startups created in Silicon Valley and other major innovation hubs scattered around the world.
Companies in these places are born to be billion-dollar, global, and market leaders.
The level of ambition, from the very beginning, is extremely high. And that raises the bar in every sense.
And do you know what happens when these companies don't reach the goal listed above? They become successful companies, valued at hundreds of millions of dollars.
Will most of them ever reach a valuation of 1 billion dollars? Certainly not. But who would call a company worth 200 million dollars a failure?
Aim as high as possible — even impossibly high — and you will go very far indeed. That is the logic of the “moonshot“. And it is how great innovations emerge that transform our lives and the world around us.
Source: Startse