Recent research shows that more than 70% of the 1,000 wealthiest companies have adopted or plan to adopt Augmented Reality, Virtual Reality, or Mixed Reality in the coming years. In Porsche's case, for example, it was possible to reduce customer problem-solving time by 40%. Now, when technicians encounter a problem that is difficult to resolve locally, they use mixed reality glasses and call a specialist who can guide them through the repair in real time, with the specialist seeing everything the technician sees.
In the past, technicians were unable to fix the car. Porsche had to send one of its specialists to the dealership, or the dealership had to ship the car back to Atlanta or send the defective part — a process that was incredibly expensive, time-consuming, and frustrating for customers.
The industry is aware that employees fear robots and artificial intelligence may replace them; however, some experts believe that augmented, virtual, and mixed reality have the potential to delay that moment, as these technologies enable real-time information exchange between human beings in distant locations, increasing productivity and greatly reducing wasted time.
These technologies have not yet been fully explored. Companies are beginning to recognize their advantages. Perhaps what is still lacking is more information, greater availability, and clearer explanation of the benefits from companies that develop AR, VR, and MR applications.